MUM

MUM, first produced in 1888, is the world’s first deodorant, briefed us to reimagine its always on social media. Excited by the opportunity to work on this heritage brand we delivered a modernized digital strategy and media buying plan and a new look and feel to drive engagement on its platforms. Since launch in September 2023, the MUM social pages have seen significant growth and high levels of brand engagement, outperforming its benchmarks regularly and meeting ROI.